MoonPie Madness
Re-Branding Event: Chattanooga Bakery
Re-Branding Event: Chattanooga Bakery
MoonPie Madness was a brand awareness event that a talented group of friends and I pitched to Chattanooga Bakery and won. Our mission was to introduce MoonPies to college kids as an affordable, fun, and satisfying snack. How might you ask? By creating the largest MoonPie eating contest ever, and making an official bid to break the current standing record. With a 3 digit budget, we focused heavily on social media, reached out to the news media, canvassed VCU, held promotions at local bars, formed sponsorship deals with local businesses, and ate a lot of MoonPies.
The end result? Primetime local news coverage, an interview on NPR, tons of prizes given away, a large fan base, and most importantly, an increase in demand for MoonPies.
The end result? Primetime local news coverage, an interview on NPR, tons of prizes given away, a large fan base, and most importantly, an increase in demand for MoonPies.
